Zico Coconut Water (Concept Work)
An AI-powered campaign repositioning Zico as the go-to remedy for hangovers for young adults.
The problem
Many young adults (ages 21-39) regularly experience the physical effects of overindulgence, yet are skeptical or unaware of effective natural solutions to quickly and healthily overcome hangovers.
The solution
Zico Coconut Water is a naturally effective recovery drink, packed with essential electrolytes, low acidity, no added sugars, and more potassium than traditional sports drinks. Therefore, reposition Zico as a hangover remedy.
The Idea — “Zico Restores.”
Hangovers take over everything — leaving you dry, dazed, or totally drained.
Dry as a
drought?
From drought to oasis - Zico restores.
Dazed in
the dust?
From dazed to revived - Zico restores.
Drained in
the dunes?
From drained to charged - Zico restores.
We generated a series of surreal images in Midjourney featuring young adults still in their party outfits — each one embodying a different kind of hangover:
- Dry as a drought: cracked earth and a tiny oasis just out of reach
- Dazed in the dust: a guy lost and desperate in a dusty wasteland
- Drained in the dunes: a woman passed out, folded on a scorching dune
These exaggerated worlds capture the humor, struggle, and drama of the morning after — when everything feels like a desert and Zico becomes the escape.
aI generated Ads
Three harsh desert struggles transform into refreshing tropical relief — ZICO restores hydration, clarity, and energy. AI-generated videos created with MidJourney combine with custom video editing to turn dehydration into vivid, surreal transformations where oasis emerge and strength returns.
Dry as a Drought → Oasis Appears
A cracked, lifeless desert transforms into a lush oasis with the power of hydration.
Dazed in the Dust → Clarity Returns
A sandstorm lifts, the world sharpens, and an oasis appears when ZICO restores focus.
Drained in the Dunes → Energy Recharged
Out of power and sun-struck, a tropical paradise emerges — ZICO revives energy.
Where the Ads Live
The ads will meet consumers where hangovers hit hardest: in nightlife spaces and morning-after essentials. From clubs and festivals to campus hubs and corner stores, Zico shows up right when hydration matters most.
Zico Restores
“Zico Restores” reframes coconut water as a modern recovery ritual designed for the way people actually live: late nights, early mornings, and everything in between. By leaning into relatable hangover humor and bold visual storytelling, Zico becomes the oasis moment young adults will remember — and reach for.
Have an idea in mind?
Let’s Get in touch
Copyright© 2026 Wonder Lab®
Zico Coconut Water (Concept Work)
Ad campaign
Brand re-positing
An AI-powered campaign repositioning Zico as the go-to remedy for hangovers for young adults.
The problem
Many young adults (ages 21-39) regularly experience the physical effects of overindulgence, yet are skeptical or unaware of effective natural solutions to quickly and healthily overcome hangovers.
The solution
Zico Coconut Water is a naturally effective recovery drink, packed with essential electrolytes, low acidity, no added sugars, and more potassium than traditional sports drinks. Therefore, reposition Zico as a hangover remedy.
The Idea — “Zico Restores.”
Hangovers take over everything — leaving you dry, dazed, or totally drained.
Dry as a
drought?
From drought to oasis - Zico restores.
Dazed in
the dust?
From dazed to revived - Zico restores.
Drained in
the dunes?
From drained to charged - Zico restores.
We generated a series of surreal images in Midjourney featuring young adults still in their party outfits — each one embodying a different kind of hangover:
- Dry as a drought: cracked earth and a tiny oasis just out of reach
- Dazed in the dust: a guy lost and desperate in a dusty wasteland
- Drained in the dunes: a woman passed out, folded on a scorching dune
These exaggerated worlds capture the humor, struggle, and drama of the morning after — when everything feels like a desert and Zico becomes the escape.
aI generated Ads
Three harsh desert struggles transform into refreshing tropical relief — ZICO restores hydration, clarity, and energy. AI-generated videos created with MidJourney combine with custom video editing to turn dehydration into vivid, surreal transformations where oasis emerge and strength returns.
Dry as a Drought → Oasis Appears
A cracked, lifeless desert transforms into a lush oasis with the power of hydration.
Dazed in the Dust → Clarity Returns
A sandstorm lifts, the world sharpens, and an oasis appears when ZICO restores focus.
Drained in the Dunes → Energy Recharged
Out of power and sun-struck, a tropical paradise emerges — ZICO revives energy.
Where the Ads Live
The ads will meet consumers where hangovers hit hardest: in nightlife spaces and morning-after essentials. From clubs and festivals to campus hubs and corner stores, Zico shows up right when hydration matters most.
Zico Restores
“Zico Restores” reframes coconut water as a modern recovery ritual designed for the way people actually live: late nights, early mornings, and everything in between. By leaning into relatable hangover humor and bold visual storytelling, Zico becomes the oasis moment young adults will remember — and reach for.
Have an idea in
mind?
We’d love to explore it with you.
Let’s Get
in touch
Copyright© 2026 Wonder Lab®
Zico Coconut Water (Concept Work)
Ad campaign
Brand re-positing
An AI-powered campaign repositioning Zico as the go-to remedy for hangovers for young adults.
The problem
Many young adults (ages 21-39) regularly experience the physical effects of overindulgence, yet are skeptical or unaware of effective natural solutions to quickly and healthily overcome hangovers.
The solution
Zico Coconut Water is a naturally effective recovery drink, packed with essential electrolytes, low acidity, no added sugars, and more potassium than traditional sports drinks. Therefore, reposition Zico as a hangover remedy.
The Idea — “Zico Restores.”
Hangovers take over everything — leaving you dry, dazed, or totally drained.
Dry as a
drought?
From drought to oasis - Zico restores.
Dazed in
the dust?
From dazed to revived - Zico restores.
Drained in
the dunes?
From drained to charged - Zico restores.
We generated a series of surreal images in Midjourney featuring young adults still in their party outfits — each one embodying a different kind of hangover:
- Dry as a drought: cracked earth and a tiny oasis just out of reach
- Dazed in the dust: a guy lost and desperate in a dusty wasteland
- Drained in the dunes: a woman passed out, folded on a scorching dune
These exaggerated worlds capture the humor, struggle, and drama of the morning after — when everything feels like a desert and Zico becomes the escape.
aI generated Ads
Three harsh desert struggles transform into refreshing tropical relief — ZICO restores hydration, clarity, and energy. AI-generated videos created with MidJourney combine with custom video editing to turn dehydration into vivid, surreal transformations where oasis emerge and strength returns.
Dry as a Drought → Oasis Appears
A cracked, lifeless desert transforms into a lush oasis with the power of hydration.
Dazed in the Dust → Clarity Returns
A sandstorm lifts, the world sharpens, and an oasis appears when ZICO restores focus.
Drained in the Dunes → Energy Recharged
Out of power and sun-struck, a tropical paradise emerges — ZICO revives energy.
Where the Ads Live
The ads will meet consumers where hangovers hit hardest: in nightlife spaces and morning-after essentials. From clubs and festivals to campus hubs and corner stores, Zico shows up right when hydration matters most.
Zico Restores
“Zico Restores” reframes coconut water as a modern recovery ritual designed for the way people actually live: late nights, early mornings, and everything in between. By leaning into relatable hangover humor and bold visual storytelling, Zico becomes the oasis moment young adults will remember — and reach for.
Have an idea in
mind?
We’d love to explore it with you.
Let’s Get
in touch
Copyright© 2026 Wonder Lab®